Portfolio

AI creative production, at brand quality.

Selected work where generative AI ran inside real campaigns for real brands. The same workflows we teach and deploy.

Starburst (Mars)

Different Every Time

320 unique films from one shoot

A modular content campaign built to beat ad fatigue: one live-action shoot expanded into 320 unique video variations across multiple aspect ratios. Characters unlock a different animated world every time they taste the candy.

How AI was used

AI style transfer turned a single live-action plate into 20 distinct world aesthetics (Y2K, anime, papercraft, pixel, and more). Reference imagery was generated on Getty Images' commercially-safe generative AI platform, then IP Adapters stylized the footage into 16 fully AI-styled worlds and 4 photo-real composites.

Client: Starburst (Mars) · DDB Chicago · Critical Mass · Tool
320 unique variations · 60 distinct 3-second worlds
Ad Age Editor's Pick for generative AI in production

Read the full case study

Gucci

Bamboo bag anniversary

AI-generated film for a fashion icon

A generative-AI content piece created to celebrate the anniversary of Gucci's iconic Bamboo bag, translating heritage craftsmanship into a dreamlike, fully AI-assisted visual narrative.

How AI was used

Generative AI was used end-to-end to design, stylize, and produce the campaign visuals: building consistent characters and worlds, and rendering luxury-grade frames that hold up at a brand level Gucci demands.

Client: Gucci
Generative AI for character, world, and content creation
Luxury creative production at broadcast quality

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